Louisville City Wire

Jefferson County spent $33,215,961 on men's collegiate football teams in 2023, a decrease of 5.1% from the previous year, according to the U.S. Department of Education.

This translates to roughly 19.6% of all spending for sports teams at the four universities in the county during the 2023 season.

The average sports expenses at Jefferson County have grown 88.9% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$33,215,961	19.6%
2022	$34,994,931	22.6%
2021	$23,075,717	18.8%
2020	$26,694,575	17.8%
2019	$44,057,106	27.7%